/HOME

[+] PROJECTS

[+] STUDIO

[+] ENQUIRIES

More Than a Rebranding

ZAPATERO

STRATEGY & BRAND DESIGN

Zapatero rebranding — printed press sheet
Zapatero — annotated layout studies

A shoemaker with eighty years of archive and no language to carry it. We rebuilt the identity around the last, the sole and the stitch — a system that prints, folds and signs without losing its accent.

AGUAVIVA & SAVOIRE FAIRE

Zapatero — bound catalogue spread
Zapatero — annotated layout studies
Zapatero — red printed poster held in hand
Zapatero — red printed poster held in hand
Zapatero — wall of printed applications

AGO Studio

Zapatero — wall of printed applications

AGO Studio

About the Work

The archive arrived as eighty years of shoe lasts, order books and hand-cut lettering, with no system holding any of it together.

We rebuilt the identity around the last, the sole and the stitch — three marks that survive being embossed, folded and stamped at any size.

Credits

Identity — AGO Studio

Art Direction — Aguaviva

Photography — Savoire Faire

Print Production — Grafica Sur

Typeface — Necto Mono

Client — Zapatero

Zapatero — paper trials and cuts
Zapatero — paper trials and cuts

Next Project — keep scrolling

+

WAKE.APP

AGUAVIVA

Mindfullness

P

07

Wake.app — portfolio version one plate

PURCHASE TEMPLATE

Create a free website with Framer, the website builder loved by startups, designers and agencies.