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More Than a Rebranding
ZAPATERO
STRATEGY & BRAND DESIGN

About the Work
The archive arrived as eighty years of shoe lasts, order books and hand-cut lettering, with no system holding any of it together.
We rebuilt the identity around the last, the sole and the stitch — three marks that survive being embossed, folded and stamped at any size.
Credits
Identity — AGO Studio
Art Direction — Aguaviva
Photography — Savoire Faire
Print Production — Grafica Sur
Typeface — Necto Mono
Client — Zapatero
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