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Brand and Systems

VELOCEPR.COM

STRATEGY & BRAND DESIGN

VelocePR — machine in studio light
VelocePR — headlights on

A racing press office that speaks in numbers. We gave it a grid tight enough to hold results and loose enough to hold a photograph.

AGUAVIVA & VINTESH

VelocePR — close detail in the dark
VelocePR — headlights on
VelocePR — rear detail
VelocePR — rear detail
VelocePR — lamp detail

AGO Studio

VelocePR — lamp detail

AGO Studio

About the Work

A racing press office speaks in numbers, so the grid had to hold results, timings and classifications without ever looking like a spreadsheet.

The system stays tight enough for data and loose enough to give a photograph the full width when the story deserves it.

Credits

Identity — AGO Studio

Editorial Grid — AGO Studio

3D & Motion — Vintesh

Photography — Aguaviva

Development — AGO Studio

Client — VelocePR

VelocePR — rider in motion
VelocePR — rider in motion

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